The main goal of the workshop will be to show how Design Thinking and Futures Thinking methodologies can be used to respond to the changing world and needs in the banking sector.
The participants will understand the value of human-centered design for creating the excellent customer experience for their current and future clients. Using Service Design tools will help them to structure their strategic steps for client engagement,
on multiple touchpoints of the banking services.
The future of banking will look very different from today. Faced with a changing reality, new technologies and new business models, banks and other financial institutions have to rethink strategies that will help them prepare for banking in 2040.
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